
a lecture
Tomoko Koda
Managing Executive Officer of Asics Corporation
Chairperson of ASICS Foundation
PROFILE
After graduating, I was in charge of business operation at Nippon Life Insurance Company and IBM.
In 1997, I joined Nike Japan and led marketing as a brand strategy and advertising director in the marketing department for 14 years.
After that, I spent 3 years at the same company as the GM of the category business, focusing on the growth of training and baseball business.
In 2016, I joined Asics.
Asics Career History
May 2016: Joined Asics Corporation as Category Marketing General Manager
January 2018: Asics Japan Co., Ltd. Senior General Manager, Marketing
January 2019: Asics Japan Co., Ltd. Director, General Manager, Marketing
January 2020: Asics Corporation Executive Officer, General Manager, Marketing
January 2022: Managing Executive Officer of the company Marketing, Sports Marketing and Para Sports
April 2025: Chairperson of ASICS Foundation